Nothing says “We care” like a good ™ at the end.

You’re in good hands with Allstate.™

Reach out and touch someone.™

When you care enough to send the very best.™


When companies try to get all warm and fuzzy, often it’s the two little letters
in superscript that give the show away. Yo, all you $500/hr. intellectual property lawyers out there: isn’t there a way to protect ownership other than stamping the equivalent of “Hands off my themeline” all over your stuff?