Sunday, March 09, 2008

Here--wipe your ass with this soft white Golden Lab puppy.

Well, what am I supposed to think when a dog is used as a metaphor for toilet paper?

TP advertising veers between cutesy euphemism and snark. This new Cottonelle campaign manages to combines them. At least where I see it—plastered all over the Grand Central Station subway (“Too much bran?” one headline nastily enquires).

Did Charmin’s stupid “Bears shit in the woods” campaign goad Kimberly Clark into sacrificing innocent puppies to the cause of anal comfort? PETA people: you ought to get on this.