Friday, February 19, 2010

Here's your hoop. Now jump.

I'm in the middle of a big (for us) new-business pitch, and I'm also just wrapping up reading Game Change by Mark Helperin and John Heileman, an unbelievably fascinating inside look at the 2008 Presidential race.

A pitch, in theory at list, allows a prospective buyer (the client) to sample the actual wares of different sellers (i.e., agencies) under controlled circumstances. You can't just stand up and yammer for 2 hours and win a pitch. You have to analyze a problem, figure out a strategy, come up with novel ideas about how to execute, and throw in a few tiebreakers...a research video, a store mockup, or some other kind of meeting theater.

Maybe we should consider doing something like that for major political contests. Instead of watching candidates debate, posture, speechify and trash one another and then have to commit to one of them for at least 4 years, maybe we give them all the same brief and tell them to come back in 6 weeks with a presentation.

I'd rather watch a mood ripomatic than a political attack ad any day, and watching vendors jump through hoops is much more fun than listening to them bullshit.

Just leave the search consultants out of it.

Monday, February 08, 2010

Football, life and everything else.

My PC friends aren’t going to like this, but I saw nothing wrong with the Tim Tebow commercial. I vehemently disagree with the anti-abortion position it espouses, but this spot made its point simply, inoffensively, and pretty effectively.

In fact, the strongest emotion it evoked in me was frustration. Frustration with Planned Parenthood, NOW and other pro-choice groups who have let themselves and their cause get outmaneuvered and out-communicated. “Pro-choice” would describe 90% of Hollywood and Madison Avenue, but none of the talent there is being utilized.

I have this nagging feeling that pro-choice groups feel they are morally above something as unseemly as communication strategy or advertising...that these are activities only the Dark Side indulges in. Part of that whole “I’d rather be pure and lose than compromised and win” mind-set that cripples the Left.

I say: Shut the F up and go out and find your own upstanding mother and children. Film her talking about how she made an incredibly difficult and painful decision years earlier, when her circumstances would have condemned a child to abandonment or worse. Let her show her love and pride in her children. Put it on the Super Bowl and pass the nachos.

You’ll have something to cheer for and you’ll be doing your own daughters a big favor.