Monday, July 27, 2009

Nothing says “We care” like a good ™ at the end.

You’re in good hands with Allstate.™

Reach out and touch someone.™

When you care enough to send the very best.™

When companies try to get all warm and fuzzy, often it’s the two little letters
in superscript that give the show away. Yo, all you $500/hr. intellectual property lawyers out there: isn’t there a way to protect ownership other than stamping the equivalent of “Hands off my themeline” all over your stuff?

1 comment:

Samantha Elliott said...

I have to say that I agree. It just doesn't make sense to me that any combination of words can ever become the "property" of someone else. Isn't the brand recognition enough?

Besides, "Reach out and touch someone." always makes me think of Depeche Mode's Personal Jesus.