Thursday, May 21, 2009

Adventures in media, continued.

After your Metro-North ad has been used as a poker table, anything can happen. In this case, the ad became infinitely more attention-grabbing than its hackneyed right-side-up version.

Friday, May 15, 2009

A temporary breach in the firewall.

"Good fences make good neighbors" was how Robert Frost put it. "Don't shit in your own backyard" was my father's version. They were both right and that's why, as a matter of policy and self-preservation, I usually don't post about specific happenings at my agency. Nor do I use this blog as a vehicle to promote our work.

But today I'm making an exception. We launched our new Seiden agency website this morning and I like it a lot. Not too self-conscious, not hard to navigate, easy on the eyes. I'm sure in 18 months it will look like a Pontiac Aztec to me, but right now I couldn't be happier.

Tuesday, May 12, 2009

Stimulate this.

One of the many odious aspects of focus groups is using the term “stimulus” to refer to the creative work being subjected to the group’s malevolent scrutiny.

When I think of a stimulus, I think of a cattle prod. Or a latexed digit going where I don’t want it to. Which is maybe apt, since another odious focus group term is “probe,” as in “Let’s probe to see if this image is polarizing.”

Painful. Dehumanizing. Clinical. Stimuli are meant to provoke reaction. But often the reaction they provoke, in the stimulated and stimulator alike, is: please please stop.