I heard you the first time.

In the first commercial break after start of play in last night's Giants-Vikings game, a new commercial from Chrysler was shown in 3 of the 6 slots.

Is that the "no matter how long your piss break is, you're gonna see this spot" media strategy? Kind of like a roadblock buy, but a urethra-block instead?

Jesus, people, do your homework: viewers don't leave a game until the 4th quarter or unless it's a blowout. They'll see your spot! And if you have that much money to burn on the buy, do all the agency creatives, producers, gaffers, grips and post houses a favor: shoot a 2nd spot.