Monday, March 29, 2010

Footlong, I wish I knew how to quit you.

Three posts in a row about Subway advertising? That's the meme talking.

But obsession spun into revulsion yesterday. During one of the car/fast food/cellphone/car/fast food commercial breaks interrupted on occasion by the NCAA tournament, a new Subway spot appeared featuring two guys and footlong meatball subs.

Their shared passion for...meatballs and footlongs...sends them off into a homoerotic reverie. When they snap back to the here and now, awkwardness and overcompensating bro-ness ensues.

Ugh. Didn't Snickers try this bullshit on the Super Bowl last year, playing homophobia for cheap laughs with the frat boy set? Just because Subway is (quite rightly) perceived as skewing towards women with their emphasis on healthy eating and weight loss doesn't justify this stupidity.

"I think I'll just stick with the turkey wrap."

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