Wednesday, August 13, 2008

Hats off, and bottoms up.

The brief (I’m guessing) said leverage the brand’s history and heritage but make the advertising “edgy” and relevant to drinkers in their 20s.

Most creatives would say, with some justification, “We can do one or the other but not both.”

These creatives did this: (click on ad for better view)

Pure genius.

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