Monday, February 18, 2008

You were great. Now get out.

A recent Ad Age article says that Absolut's new advertising--the first since the famous "bottle" campaign--is driving sales. This is in sharp contrast to the last few years, when the brand's sales were flat to declining.

Campaigns with "legs" are so rare in our business, I hate it when one of them needs to be shown the door, like bad guests who have overstayed their welcome. It justs fuels the ADD-like behavior of clients who tire of their ads long before their customers even know they exist.

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