It's not the assignment. It's what you do with it.

I was going to post about the unbelievably annoying Quiznos spot, but that would just be spreading garbage around, not confining or destroying it as it warrants.

Instead, a shout-out to a little bit of loveliness:




While creatives whinge about the confines put upon them for their next million-dollar campaign, someone—maybe a package designer, maybe a freelancer, maybe a waiter at Redhead—saw a way to take the humble “Use by…” freshness-dating requirement and turn it into a totally unexpected delight.