I hear their hooves, I feel their hot breath.

Yesterday the New York Times reported hocking its own building for cash, the Tribune Company filed for bankruptcy, ad spending was predicted to decline 30% next year and an editor friend found out her editorial company was closing up shop December 31st.

Bad mojo all around as the year slides into solstice darkness. I am incredibly thankful that our agency is healthy but the Four Horsemen of the Ad Apocalypse—Recession, ROI, DVR and Online Search—are approaching.

Before they get here, our agency’s holiday card is a propos: