Wednesday, January 02, 2008
Totally authentic bullshit.
In this week's Adweek, someone named Kamau High wrote a nonsensical piece entitled "Six Trends You Should Know." Trend #1: Authenticity.
The idea of authenticity as a fashion is so richly ironic and so sad, because it suggests that the author (and most of his readers) have no fucking idea of what authenticity is.
Authenticity is not a trend. It is the result of not knowing or not caring about trends. It's a Carrhart barn jacket on a farmer, not on a hipster. It's barbecue in the Texas hill country, not at Hill Country. It's the Paris in France, not the one at Epcot.
The greatest thing ever written about authenticity--what it is, and why it matters--is Julian Barnes' novel England, England. Read it. You won't be sorry. Then continue on with Mr. High's article on 2008 trends.
Trend #2: Faux Traditionalism.
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